Dot2Dot’s 360° CEM converts consumer experiences into greater brand loyalty and sales.

360° Consumer Experience Management (CEM)

Our objectives are the same as yours–to engage, educate, and motivate purchase decisions. Dot2Dot’s 360° CEM integrated marketing delivers brand communications across multiple consumer touch-points, creating immersive shopper experiences that touch consumers before, during, and after.

Benefits

Enhanced Brand Awareness

Successful brand awareness begins with brand control and grows with exposure. Dot2Dot maximizes brand control with its proprietary technologies and its available in-house creative content development.

Successful exposure depends on content, integrated technologies, reliable and valid back-end analytics, and process. Dot2Dot’s award-winning expertise delivers the best combination for you.

Increased Sales

In-store Traffic – Our creative team has developed dynamic, eye-catching content for global icons such as Disney, Alliance Atlantis, and Mazda. We specialize in storefront screen content to grab attention and pull consumers in.

Sales conversion, cross-selling, up-selling - These are all by-products of influence stemming from relevant, consistently provided information that engages consumers to increase basket size. With Dot2Dot’s 360° CEM, purchase paths become personalized experiences that time-starved and digitally enabled consumers crave–and increasingly expect. Touch screens, self-service kiosks, NFC and gesture recognition systems are just some of the ways to influence consumers faster and easier. Dot2Dot works with and integrates all media types and technologies with the world’s leading platform–exclusively at Dot2Dot.

Reduced Costs and Improved Store Productivity

Digital signage offsets printed material costs, cuts distribution labour, and time lost posting in-store. It also taps into time-sensitive products with a limited shelf life. Our Scala software links directly to external inventory management systems to automatically monitor inventory levels and promote products accordingly.

User-friendly Analytics

Analytics are critical to success and growth. Dot2Dot integrates cutting-edge measurement tools to track, measure, and report consumer behaviour patterns, back-end inventory levels, in-store staffing needs, and more.

Dot2Dot Knows Retail

We’d welcome a seat at your strategic table to discuss business needs and to formulate an integrated action plan.

Contact us to learn more.

Personalization

"83% of shoppers said they are more likely to do business with retailers that allow them to personalize and control where, when and how they interact.”
- 2010 Consumers Trends Research Report, NCR

Male Vs Female Shoppers

http://www.dot2dotcommunications.com/images/retail_widget_image_05.png

Cross-Platform Strategies

We connect the dots between digital innovation, great content strategy, cutting edge technology, interactive experiences … and everything else in between. Our collaborative approach focuses on understanding the big picture and helping our clients execute their objectives.

Retail Sell Sheet

http://www.dot2dotcommunications.com/images/sell_sheet_widget_image.png
© Dot2Dot Communications Inc.