Dot2Dot Communications

Dot2Dot Communications ignites OAAA/TAB National Convention in L.A.

admin — Thu, 16 May 2013 13:43:18 +0000

Toronto, ON, May 16, 2013 — Dot2Dot Communications, pioneer of media management software Ad Manager, and Canadian sole distributor for Scala digital signage software pulls out all-the-stops for grass roots client base—Out of Home.

s a member of the OAAA for over 18 years, Dot2Dot has worked with most leading Outdoor operators gaining insight and incorporating best practices for their enterprise solution, Ad Manager. As part of this years’ Convention Dot2Dot will be showcasing an impressive line-up of new product functionality for both traditional and digital Out of Home media. They’ll also be bringing to life new ways for consumers to connect with signage via mobile devices using some of the latest outdoor screens provided by Vertigo Displays and LG.

Ad Manager highlights include:
Demographic targeting for network operators to tailor media buys,
A link to TAB Out of Home Ratings data for audience measurement,
Automated proposal generation,
Detailed performance reports,
Remote lighting control that saves valuable time and money,
And, a refresh on their connected platform to generate buys for all media types using one contract with one invoice and a single source of POP.

“We’re excited about this years’ OAAA/TAB National Convention, their theme ‘ignite’ plays right-in to the amount of innovative developments and momentum Dot2Dot has on the go,” said Nancy Biglow, Marketing Manager, Dot2Dot Communications. “We’re also thrilled to be a major sponsor of the event as the creators for the Official Mobile Site – IgniteOOH.mobi.”

About Dot2Dot Communications

Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 30+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned.

Dot2Dot Communications links TAB Out of Home Ratings data for use in Ad Manager

admin — Tue, 14 May 2013 19:26:35 +0000

Toronto, ON, May 14, 2013 — Dot2Dot Communications announces a link for Ad Manager clients to access TAB Out of Home Ratings data for audience measurement. Seamless functionality from within Ad Manager allows its end users to pull-in specific demographic data to provide clients with campaign level audience estimates.

ositioned as the official currency for buying and selling out of home media, TAB’s web-based Audience Delivery System (ADS) has key functionality for defining markets and reporting ratings for demographic targets.

As stated by the TAB—

“The TAB Out of Home Ratings was created to meet the needs of out of home media, advertising agencies and advertisers who collectively form the membership of TAB. We wanted a system consistent with those of other media, giving out of home equal strategic and budgetary consideration during the planning process and greater accountability in the buying process.”

“In keeping with industry standards, Dot2Dot is pleased to provide this added functionality for its American Ad Manager end users,” states John Devonshire, Client Services Manager, Dot2Dot Communications. “Our product development path maintains one system, with one database to navigate in order to make proposal generation easier, more efficient and with a measured outcome.”

Visit Dot2Dot at the OAAA/TAB National Convention at booth #407 for a hands-on look at how we link with TAB Out of Home Rating’s and several other new product features. Or send us an email to schedule a private online demo.

About Gorrie Marketing Services

For over 125 years, Gorrie Marketing has been working with top brands and retailers to help drive sales and consumer awareness at retail. We design and build displays that engage, educate and enrich your customers; help our clients manage their Brands; design and deliver audience targeted messaging solutions and think different. Gorrie is a Scala Certified Partner and provides complete digital media services including designing, building, managing and hosting of Scala based solutions. For more information, visit www.gorrie.com

About Dot2Dot Communications

Canadian Telco MTS Expands In-Store Messaging with LCD Posters

admin — Wed, 27 Feb 2013 16:38:33 +0000

Toronto, ON, February 27, 2013 — Dot2Dot Communications announces the expansion of in-store messaging with LCD posters for MTS Inc. A Scala hosted network, managed by Dot2Dot Communications partner Gorrie Marketing Services, provides the dynamic media distribution services.

TS understands the merits of visual communications; they’ve been successfully running digital media in their 27+ MTS Connect stores for the past 7 years. The new digital poster project is aimed at continuing to enhance the consumer experience with content focused on events, promotions and new product launches. Replacing the traditional paper poster, new 40” Samsung LCD displays configured in portrait mode, allow content to be updated rapidly, changed to suit time of day, and ensure content compliance.
“We see a win win scenario with the digital poster project,” says Ray Prachun, Manager Digital Services at Gorrie Marketing.

“MTS delivers messages that are engaging and relevant while the consumer gets an eye-catching experience and accurate information. Being more cost effective and greener on the environment is icing on the cake!”

The move to digital is allowing MTS to streamline efficiencies that help stretch marketing dollars while providing enhanced flexibility to dialogue with their consumers. In-store digital content is aligned with MTS print and on-line media to ensure a cohesive message to the consumer.

“We are pleased to partner with Gorrie Marketing on the digital poster project,” says Rick McMillin, Vice-President, Retail Sales for MTS. “This gives us the opportunity to rapidly deploy content to our consumers while providing us with a cost effective and greener footprint for our in-store communications strategy.”

About Gorrie Marketing Services

About Dot2Dot Communications

Quebecor Media chooses Dot2Dot’s Ad Manager

admin — Tue, 26 Feb 2013 14:07:13 +0000

Toronto, ON, February 26, 2013 — Dot2Dot Communications is pleased to announce Canada’s media giant, Quebecor Media Inc., has chosen Ad Manager to manage and maintain its recent win for the Société de transport de Montréal’s (STM) network of bus shelters.

With its new foray into outdoor advertising, Quebecor Media couples its creativity and sales strength with the power of Ad Manager, en français, to deliver targeted campaigns to their impressive network of over 1350 bus shelters throughout Montreal.

We are very pleased and proud both to have won this highly competitive bid to provide a media management system to a company of Quebecor Media’s stature and importance and to have met the aggressive timelines of going from signature to fully implemented in less than 6 weeks,” says Andy McRae, General Manager for Dot2Dot Communications. “We are looking forward to a long and successful relationship.

Ad Manager is a centrally installed, remotely accessible media management system that offers all departments the functionality needed to run an efficient media business. At the heart of the system functionality drives inventory and campaign management, superior data to deliver key performance information, automated proposals with targeted maps and photos, day-parting capabilities, billing, leasing, maintenance and more.

Look for Dot2Dot in Scala’s DSE booth #922 to see how Ad Manager can maximize your network. Or send us an email to schedule an online demo.

About Dot2Dot Communications

Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned.

goa Chooses Ad Manager to Maximize Network Effectiveness

admin — Wed, 20 Feb 2013 16:16:29 +0000

Toronto, ON, February 20, 2013 — Dot2Dot Communications is pleased to announce Australia’s leading billboard and signage company, goa, has chosen the powerful combination of Dot2Dot’s Ad Manager and Scala Content Manager to manage their digital and static media assets throughout Queensland.

Following a review of available software options, goa chose Ad Manager and its seamless integration with Scala 5. TechMedia Digital Systems Pty Ltd, the local Australian Scala & Dot2Dot sales and service office based in Sydney, will install and support the solution.

goa’s diverse inventory, which includes Supersites, Spectaculars, 6m x 3m billboards and Australia’s first digital billboard network can be seen at key locations throughout Queensland. goa also connects with more than 150,000 rail commuters everyday via their ‘Netrail’, an exclusive ad network featuring prominent fixtures at many Queensland rail stations.

With Ad Manager, goa will now manage both their static and digital media assets in one system, allowing users to manage and schedule their inventory to various campaigns. Playlist details are sent to Scala’s Content Manager for deployment and Proof of Play information is sent back to Ad Manager for tracking and reporting. Billing, leasing, and maintenance functions are also provided to ensure users can enter information into one system for the entire organization to access.

We’re thrilled to have goa join the Ad Manager family,” says John Devonshire, Client Services Manager, Dot2Dot Communications. “Their diverse portfolio of media types makes Ad Manager a terrific fit. We look forward to building our partnership with goa to meet and exceed their needs.

Look for Dot2Dot in Scala’s DSE booth #922 to see how Ad Manager maximizes any network. Or send us an email to schedule an online demo.

About goa Billboards

goa Billboards was formed in 1983 as General Outdoor Advertising. goa’s head office is in Brisbane, Australia and has sales offices in Sydney and Melbourne. goa has approximately 300 strategically placed static and digital media locations throughout Queensland. For more information visit www.goa.com.au

About TechMedia Digital Systems Pty Ltd

TechMedia is the local Australian office for distribution and support of the entire range of Scala 5 software solutions, including the Dot2Dot Ad Manager, to a wide array of Australian partners and customers. With over 20 years of continuous development, SCALA is the global leader in the provision of software for Digital and Connected signage networks of all sizes. TechMedia provides industry leading hardware solutions tightly integrated with Scala software for a complete, seamless delivery & measurement of digital content on any screen. From smaller screens on tablets and mobiles devices to the largest outdoor LED screens in Australia, TechMedia has the solution to deliver your message to your audience. For more information visit www.jbtec.com.br

About Dot2Dot Communications

Dot2Dot Communications Announces Partnership with JBtec Digital Signage

admin — Tue, 19 Feb 2013 19:42:01 +0000

Toronto, ON, February 19, 2013 — Dot2Dot Communications today announced the expansion of sales and support for its Ad Manager software as São Paulo, Brazil-based JBtec Digital Signage signs on as Reseller for South America.

As a digital signage leader, JBtec has specialized in designing, deploying, and managing digital place-based networks for over 13 years. They are Ad Manager Certified and veterans at understanding client needs.

“We are extremely happy with this partnership, the Brazilian market of digital signage needs a professional solution for managing MDOOH networks,” says Bruno Gianzanti, CEO, JBtec Digital Signage. “Ad Manager is a perfect match for many of our customers who needs powerful and complete solutions to manage their digital Ads.”

The momentum behind this partnership—and aggressive R&D driving new product features and planning tools for Ad Manager—positions both Dot2Dot and JBtec to positively impact Latin and South America’s growing digital signage industry.

“We are excited to be working with a partner of the quality and capability of JBtec,” says Andy McRae, General Manager, Dot2Dot Communications.
Look for JBtec and Dot2Dot in Scala’s DSE booth #922 to see how Ad Manager maximizes any network. Or send us an email to schedule an online demo.

About JBtec Digital Signage

Distributor and specialized integrator in Digital Signage solutions, designing, deploying and managing digital signage networks nationally and internationally since 2000. We were the first company in Brazil to offer products and professional services to this segment with the SaaS concept (Software As a Service).We continually establish new partnerships with leading companies: Dot2Dot Communications, Scala, SignageLive, World VDS, Flypaper, Microsoft, Itautec, Intel, MediaVue, Iadea, Samsung, LG, Matrox, among others, in order to deliver the best possible solution for our customers. Our commitment and competence reflected through our experience, Mission, Vision and Values, demonstrating our zeal to bring the best in Digital Signage for our clients. For more information, please visit www.jbtec.com.br

About Dot2Dot Communications

Dot2Dot Communications Revolutionizes Demographic-Targeting for Static and Digital Place-Based Networks

admin — Thu, 14 Feb 2013 19:31:37 +0000

Toronto, ON, February 14, 2013 — Dot2Dot Communications announces the release of its demographic targeting module leveraging consumer insights provided by DM Squared.

This tool, exclusive to Dot2Dot’s Ad Manager software, provides the ability to choose locations using multiple demographic conditions or to develop a content strategy based on the profile of the surrounding audience.

“Our customers have been asking us to give them tools that provide demonstrable benefit to their businesses,” shares Andy McRae, General Manager, Dot2Dot Communications. “We have been listening and our demographic targeting module using DM Squared’s consumer insights is just such an application.”

Effects are immediate and dramatic: network operators can now tailor both static and digital media buys to specific demographics (e.g. geography, age, income, ethnicity, occupation, life stage) conveniently, and retailers can similarly shape ad strategies and content. Finally, reliable and easily accessed data drives advertising decisions!

“We’re very excited about the launching of this new product in partnership with Dot2Dot Communications,” says Jamie LeFort, President, DM Squared. “The Marketplace contains very diverse groups of consumers, so any intelligence that can be brought to the table will help advertisers communicate in a more relevant way with both their customers and prospective customers.”

Visit Dot2Dot in Scala’s DSE booth #922 for a hands-on look at Ad Manager’s demographic targeting module. Or send us an email to schedule a private online demo.

About DM Squared

DM Squared specializes in combining sophisticated consumer data analytics with customized marketing communication to deliver positive ROI for clients’ direct marketing spends. Our team has extensive experience in the disciplines of mathematics, advanced statistics, Geographic Information Systems (GIS), consumer and market analysis, and experience working with tier-one marketing and agency firms. For more information visit www.dmsquared.ca

About Dot2Dot Communications

Dot2Dot Communications Leads the Charge with Ad Management

admin — Tue, 12 Feb 2013 19:23:29 +0000

Toronto, ON, February 12, 2013 — With over 30 years experience in OOH media management software, Dot2Dot knows that results come from really listening to the emerging needs of clients, responding with innovative changes in technology, embracing new media, and forming lasting intuitive partnerships. With that, 2013 rings in a new release for their business management system, Ad Manager.

Utilized by OOH networks around the globe, Ad Manager is seeing great uptake by owners of digital place-based networks who are looking to manage their entire communications plan. Those looking for a 360° Consumer Experience Management, where all facets of communications—revenue generating or not—are being delivered, measured and managed by one software platform, on location are choosing Ad Manager.

“It’s a time of tremendous growth in the digital OOH advertising industry and the scope and horizons for network placement keep expanding,” states Andy McRae, General Manager, Dot2Dot Communications. “Digital place-based media is here to stay, it’s getting results, and it’s offering credible opportunities. Dot2Dot is excited to be back with a keen focus on this market and our proprietary software Ad Manager.”

Look for Dot2Dot in Scala’s DSE booth #922 to see how Ad Manager maximizes any network. Or send us an email to schedule an online demo.

About Dot2Dot Communications

Finding the Way – HRPA Offers Directions on Path to Success

admin — Mon, 21 Jan 2013 16:13:16 +0000

Toronto, ON, January 21, 2013 - The old saying, “to start down the path to success, one must first know which direction to turn,” has never been truer than in the HRPA’s new association headquarters.

As thought leaders for the HR profession and regulatory body for close to 20,000 HR practitioners in Ontario, the Human Resources Professionals Association (HRPA) needed its new headquarters to be both a meeting place and center of learning for many different constituencies: HR professionals, the Association’s business partners, government, and academia.
The HRPA needed an elegant, dynamic solution to help inform and guide visitors throughout their 5000-square-foot Learning Centre. Replete with meeting rooms, videoconferencing suite, webcast studio, classrooms and networking areas, the Learning Centre was functionally enhanced with engaging digital signage that combines touchscreen wayfinding and display screens throughout.
Dot2Dot partner Clearview Digital Marketing raised the bar by streamlining and standardizing business practices to enhance the HRPA brand. At the heart of the efficiency gain is Scala Content Manager—custom-scripted—that allows users to input content months in advance and then intelligently manage and wirelessly publish information on all screens. For visitors entering the Centre, a touchscreen details in real-time the day’s events, complete with rooms, walking paths, and washroom locations. Once inside, complementary screens artfully attract viewers with more relevant and engaging information about: future events, speaker photos and bios, the days schedule, and special promotions.

“We’re extremely happy with the solution,” said Chris Larsen, HRPA’s VP Marketing and Membership. “Clearview did a great job listening to and translating our requirements into a digital signage solution that was everything we asked for. Their design complements our facility and the staff is pleased because of how easy it is to use. The touchscreen wayfinder has had a positive impact on our guest experience, and the internal screens have provided the medium we were looking for to efficiently update and message our visitors, and inform and engage employees.”

HRPA is also using the system for their internal communications. Clearview custom created a dedicated channel for their private staff lounge that delivers corporate messaging, an embedded TV feed, scrolling RSS news and weather feeds.
Ed Menashy, CEO of Clearview Digital Marketing,

“We’re really excited about this solution as it skillfully demonstrates our ability to merge creativity with technology to meet communication requirements. Our digital signage solution engages people as soon as they approach the premises, and keeps them engaged with the information HRPA wants to deliver throughout the day.”

For a live, detailed look at the goals and objectives for this project, join the DMIC Webinar Series on February 5 with Chris Larsen and Ed Menashy, or visit the Clearview Booth # 211 at the HRPA Convention at the Metro Toronto Convention Centre, May 23-25, 2013.

About Clearview Marketing

About Clearview Digital Marketing Clearview fuses ideas and creativity with technological leadership to produce inspired marketing solutions that help clients achieve their business goals. Specializing in creating excitement for brands, Clearview provides business-building strategies through the use of digital signage, mobile, and social media that engage audiences and produce results.
For more information about Clearview visit www.jbtec.com.br

About Dot2Dot Communications

Crescent School adds Digital Twist to Delivering Campus Announcements

admin — Thu, 20 Dec 2012 16:15:12 +0000

Toronto, ON, December 20, 2012 — A rich history and an eye on the future – A strong sense of tradition hasn’t stopped Toronto’s Crescent School for boys (founded in 1913) from embracing a new form of dynamic communication on campus.

Acentralized digital signage network located in five key areas throughout the school uses Scala software to keep students updated, informed and engaged. Offering information on everything from bus schedules to news, announcements and house standings; the network also provides the peace of mind that emergency alerts can be broadcast instantly should the need arise.
Crescent School haven’t simply taken the opportunity to enhance their internal communications, they’re investing in training the students who themselves manage and run the network on a daily basis. Dot2Dot Communications hosted an onsite two-day work shop where hands-on training on Scala Content Manager and Designer was provided for key students and staff. Participants called the work shop “incredibly convenient”, “helpful” and “supportive”.
And the results show, “Crescent TV is definitely having an impact,” effuses the school’s Communications Prefect, grade 12 student, Spencer Belyea.

“We control the look and feel of the content, we’re delivering on-campus news and highlights quickly and dynamically. Both students and faculty are keen to get their own announcements on the screens – from school sports results to charity fundraiser reminders, they want it up there. Everyone feels a part of the process and they’re looking at the screens with a sense of ownership.”

Andy McRae, General Manager, Dot2Dot Communications approves that sentiment wholeheartedly,

“This is exactly what we’re looking to achieve as we work with schools to implement a digital communications solution. As part of Dot2Dot’s Education Bundle we emphasize the importance of getting students involved and taking ownership in the network, Crescent is doing just that.”

The screens usefulness goes far beyond the schools’ common areas; one teacher has embraced and brought the technology into the gymnasium. Rather than handing out paper, a 47” LG touch screen has become a great resource for interacting with students on a particular day’s lesson. It also runs a program that monitors the student’s vital signs while they are doing exercises.

About Dot2Dot Communications

Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned.

DTS Toronto the Sequel: Bigger, Better, and Brighter

admin — Mon, 03 Dec 2012 15:15:39 +0000

Toronto, ON, December 3, 2012 — LG Canada, Vertigo Displays, Dot2Dot Communications, and Intel collaborated and created a bigger and brighter Digital Trends Showcase on November 14th and 15th, 2012 at the new LG headquarters in Toronto. Over 140 attendees from more than 85 companies toured the DTS show floor that featured the hottest technologies in digital signage to help businesses and organizations effectively communicate, capture mindshare, and build brands.

DTS has evolved into a hands-on digital experience lead by industry experts sharing real life vertical specific solutions. This was the second DTS event of 2012 and featured systems from the host companies and their participating partners:
- Nanolumens Nano Mannequin and flexible displays
- Design Science battery powered signage & digital charging stations
- Near Field Communications from Crosscliq that enhances the viewer experience via mobile devices
- Planet-Tek’s Harley Davidson kiosk, targeted advertising with Intel – Audience Impression Metrics (Intel AIM Suite)
- Show content was managed using Dot2Dot Communications’ Ad Manager platform and Scala content manager
- Digital outdoor QSR and indoor fast food menu boards with IPS LCDs from LG, enclosures from Vertigo
- Telecine’s scrolling Bloomberg video wall using Scala showcased live global financial updates
- LG transparent LCD displays and integrated enclosures

“Turn-out exceeded our expectations. It was truly exciting to create and be part of such a unique forum attracting diverse businesses interested in exploring digital communication opportunities,” reflected Andy McRae, General Manager, Dot2Dot Communications. “Plans to raise the bar for the next DTS have already begun.”

Strategy Architect Lyle Bunn shared his thoughts: “This was about building industry. Assembling the industry’s leaders to showcase collective solutions simply means better value, greater reliability, and increased confidence for existing and prospective customers. By any measure, this show was more than successful.”

“The Digital Trends Showcase provided a great opportunity for our team, partners, and clients to get in front of the latest technology innovation – all in one location,” explains DTS attendee Stephen Dorsey, CEO, Dorsey/Holme Experience. “Just as important, key experts were on hand to discuss real life applications and potential opportunities to collaborate in the future. The Digital Trends Showcase was very well organized and executed and delivered real value. We look forward to the next event.”

About Dot2Dot Communications

Dot2Dot Communications Adds New Talent

admin — Wed, 28 Nov 2012 20:15:31 +0000

Toronto, ON, November 28, 2012 — Dot2Dot Communications is thrilled to announce today its expansion of new talent with recent hires Nicholas Lynn as creative director, and Kelly Smith as project coordinator. Both Lynn and Smith bring industry expertise and a fresh approach to support Dot2Dot’s growth since its rebrand just 4 months ago.

Nick Lynn:

In his previous life as creative consultant, Nicholas Lynn joins Dot2Dot having worked with such brands as Disney, Rogers Communications, Mazda, and MacDonalds. His passion for technology and demystifying its latest trends is a great win for Dot2Dot and how we bring visual communication and consumer experiences to life for our clients.

Kelly Smith:

Kelly Smith is a Scala guru. She adds over 6 years experience in the digital signage industry working on projects in the retail sector, education and corporate communications. Fueled by a passion for innovation and ‘cool things’, Kelly hits the ground running as she leads Scala end-user training, customer support, and managing new projects.

“At Dot2Dot, one of our most valuable assets is our client-focused team, which is why we strive to create a culture rich with innovative and vibrant people,” states Andy McRae, General Manager, Dot2Dot Communications. “We’re ecstatic to have Nick and Kelly onboard with us, their expertise is already wowing our partners and end-users.”

About Dot2Dot Communications

Digital Trends Showcase Moving to new LG Electronics Canada Facility – “WE HAVE TOO MUCH TO SHOW”

admin — Tue, 30 Oct 2012 16:26:07 +0000

Toronto, ON, October 30, 2012 — LG Electronics Canada, Vertigo Displays, Dot2Dot Communications, and Intel, accomplished leaders in custom digital signage solutions, announced that due to overwhelming response from attendees and a new financial exhibit featuring Bloomberg content, the Digital Trends Showcase will now be held at the new LG Electronics Canada office in North York, November 14 and 15, 2012.

With over 43 unique and interactive digital displays, DTS will inspire ideas and grab your attention for how this exciting medium can be used to effectively communicate, capture mindshare, build brands, and more. If your business is retail, out of home, corporate, a quick service restaurant, an education or financial institution, take a couple of hours out of your day to see what the possibilities are.

“This event is growing larger and faster than we imagined, and we are excited to be hosting what will be the new standard for digital solution shows in our industry at our new award winning world class Canadian Headquarters” said John Husband, Vice President of Sales, LG Electronics Canada.

As part of the vertical specific stations industry experts Nanolumens, Design Science, Planet-Tek, and Crosscliq will be showcasing their game changing technology. Watch for the new Nano Mannequin, mobile marketing campaigns with interactive experiences and mobile opt-ins, touchscreen digital signage solutions for retail applications utilizing audience metrics and targeted advertisements with Intel® Audience Impression Metrics Suite (Intel® AIM Suite), an innovative mobile charging station, and more!
There is no charge to attend this event. Pre-registration is required. Register online at www.dtsevent.ca. LG Electronics Canada, 20 Norelco Drive, North York, ON, M9L 2X6

About Dot2Dot Communications

Digital Trends Showcase Toronto Features Real-Life Turnkey Digital Signage Solutions

admin — Tue, 09 Oct 2012 15:21:33 +0000

Toronto, ON, October 9, 2012 — Vertigo Displays, accomplished leader in custom out of home digital solutions, is joining forces with the industry’s biggest guns to host Digital Trends Showcase Toronto, November 14-15, 2012 at Vertigo Displays, in Scarborough, Ontario.

Intel, Dot2Dot Communications, LG Canada, and Vertigo will be hosting guided tours for vertical specific stations boasting in excess of 30 screens with content specific messaging for Digital Out Of Home (DOOH), Retail, QSR, Education, and Corporate Communications. This exclusive event promises to deliver the WOW factor! Digital Trends Showcase will feature the latest technologies and ideas to communicate with impact and motivate target audiences. Additional participating vendors include Nanolumens, Design Science, Planet-Tek, and Crosscliq.
The sequel to the successful Spring Digital Trends Showcase will also feature a cocktail event Wednesday November 14th, from 5pm to 7pm.

“I’m truly excited to be hosting the second DTS event,” said Ralph Idems, Vertigo Displays Managing Director. “We are going to deliver incredible displays that are the result of all our host companies collaborating and designing stunning visual media, and innovative, game changing applications that will make you stop and stare. If you come wearing a hat, get ready to hold onto it!”

Mark your calendar now: Digital Trends Showcase, Vertigo Displays Corporate Office, 90 Venture Drive, Unit 7, Scarborough, Ontario, Canada, M1B 3L6, November 14-15, 2012.
For more information or to register for the event, go to www.dtsevent.ca

About Dot2Dot Communications

Dot2Dot & MNN Communicate with Patients While Driving Revenue for Venues

admin — Wed, 29 Aug 2012 14:29:53 +0000

Toronto, ON, August 29, 2012 — Dot2Dot Communications announces agreement with Medical News Network (MNN) to set-up and manage the company’s digital network in medical clinic waiting rooms and pharmacies across the Greater Toronto Area (GTA) and Ottawa.

Dot2Dot effectively and efficiently manages the network on behalf of MNN and works closely with their team on a daily basis. Using Ad Manager in conjunction with Scala Content Manager, the Dot2Dot services team manages player inventory, administers sales contracts, schedules campaigns and content to specific locations, and provides detailed performance reports—including ‘proof-of-play’ for advertisers. This hosted network currently consists of 65 locations, and expects to grow to 150 by the end of 2012.

“MNN is proud of its collaborative efforts with medical industry leaders and business owners who are forwarding themselves through digital signage. MNN is constantly adopting current trends in technology to support businesses and advertise their message effectively,” says Katrina Wroblewski, Operations Manager for MNN.
“Through analytics provided by Dot2Dot Communications and Scala, MNN can better understand customer demographics and the effect a message has had on viewers. Essentially, it is transforming the way businesses communicate and market their brand in the digital age. We hope to continue to help businesses make that leap toward digital signage.”

Launched three years ago, MNN is wholly owned by Medical News Corporation serving Appletree Medical Centres, several large pharmacy chains, and other medical clinics. The idea is to inform customers about services, products and issues pertinent to patient healthcare.
As part of MNN’s total solution, they provide all equipment needed from installation, cabling and screens at no charge, and shares a portion of the advertising revenue with venues. They also offer the opportunity to run personalized ads on local screens, reaching 120,000+ monthly viewers. A definite win, win.

“The Medical News Network is a great example of a successful ad-based network offering meaningful content in addition to relevant advertising,” says Andy McRae, General Manager for Dot2Dot Communications. “We are excited to be partnered with them. Having Dot2Dot managing the back end using Ad Manager and Scala’s Content Manager allows MNN to focus on the on-screen product.”

About Medical News Network

The Medical News Network broadcasts content and allows businesses to market their products and services to a large and captive audience. MNN operates in medical clinic waiting rooms and pharmacies at points of sale across the GTA and Ottawa. Appletree Medical Group initiated digital signage in their waiting rooms as a medium to inform, entertain and educate customers on services/products/issues they felt pertinent to their patients’ health. To learn more about our no-charge installations and how we drive revenue for our networks call +1 (855) 300 2321.

About Dot2Dot Communications

Scala Announces Dot2Dot Communications as Master Distributor in Canada and Owner of Ad Manager Platform

admin — Thu, 16 Aug 2012 17:40:11 +0000

Exton, PA, August 16, 2012 — Scala Inc. Today announced agreement with Dot2Dot Communications to be Scala master distributor in Canada, and sole proprietor for the Ad Manager platform and its services globally.

With the same people and organizational framework, Scala Canada rebranded as Dot2Dot Communications and will continue to build, bill, and support the Scala Certified Partner channel in Canada.

“We are committed to providing the Canadian market with the same high levels of support and service they have been receiving,” said Oscan Elizaga, Senior Vice President, Americas, Scala. “As our master distributor, Dot2Dot will have a laser focus on addressing the needs of its resellers and the Canadian digital signage market.”

As part of the agreement, Dot2Dot Communications has acquired the intellectual property to the industry’s leading ad management software for both static and digital place-based media, Ad Manager. As such, Dot2Dot will continue to handle all product development, sales, and support globally.
As the pioneer of OOH media management software, the Dot2Dot team has over 25 years hands-on experience setting up and managing ad-based networks of any size, large and small. With the new structure, the technology is positioned to expedite development for new features and benefits, and an enhanced look and feel.

“Our company will offer Scala’s innovative digital signage solutions through our existing partner channel in Canada. We will help our customers leverage digital signage as an intelligent communications platform that is compelling, attractive, current and interactive, and delivers real value. Our global focus on ad-based networks using Ad Manager will only strengthen the product mix,” stated Andy McRae, General Manager, Dot2Dot Communications.

About Dot2Dot Communications

If You Are Looking for Scala Canada in the Future, Please Call Dot2Dot Communications

admin — Thu, 09 Aug 2012 14:17:47 +0000

Toronto, ON, August 9, 2012 — If you are looking for Scala Canada in the future, please call Dot2Dot Communications. Dot2Dot has taken over as Canada’s sole Scala distributor – but when you know what’s involved, it makes a lot of sense.

The entire Scala Canada team of eight is now at Dot2Dot, owned by Andy McRae, general manager; John Devonshire, client services manager, and Richard Tso, an entrepreneur with a software background who set up Dot2Dot a year ago as he was getting into the digital signage business. And if you are looking for Nancy Biglow, marketing manager, Tania Phillips, account director, and the rest of the Scala Canada crew you’ll find them all at Dot2Dot, along with two developers and a creative director from Doto2Dot – and we know that the company is now looking for sales and services people, Ed.
Think back: in 2008, Scala wanted to get involved with campaign management, so bought Ad Manager from Market Information Services of Canada (MISC), which had developed it and McRae, as general manager, and others moved from there to Scala.
Now, as Dot2Dot, the same people have both bought Ad Manager from Scala and will both offer Ad Manager directly worldwide as well as act as sole distributor for the entire Scala product line and services.

“Over the past three years, Ad Manager wasn’t doing as well because the focus was more on digital, but now ad based networks are doing better and the focus moved over to Ad Manager,” says McRae. “Scala wanted to put it it the hands of people who knew it well and could support it well, so we bought it outright. It’s back in the hands where it started. It‘s a great move for Scala partners and clients. Everything, all relationships for them remains the same. Nothing for them has changed except our name. And we have the opportunity to push Ad Manager globally along with all the other Scala offerings.”

The timing for the move is also right. The Scala team had to move, because the office building was being torn down to make room for construction of condos, so the team has moved to Dot2Dot’s existing offices in Scarborough (part of the Greater Toronto Area). “We’ll be very much focused on ad based networks,” says Devonshire. “And we’ll be very integrated with everything at Scala. It’s basically a management change.”

“It’s a positive move for the group as entrepreneurs,” says Tom Nix, Scala’s CEO. “And as for Ad Manager, it’s positive for the product because it will have more flexibility to address market opportunities for digital signage.”